Penguin Episode 2: Google’s Penguin Update

What is the Penguin Update?

The Penguin Update is a Google algorithm update that targets websites that are using black hat SEO techniques to manipulate their search rankings. These techniques include keyword stuffing, link spamming, and hidden text. The Penguin Update was first released in April 2012, and it has been updated several times since then. The latest update was released in September 2016.

How does the Penguin Update work?

The Penguin Update uses a variety of factors to identify websites that are using black hat SEO techniques. These factors include:

• The number of unnatural links pointing to a website
• The quality of the links pointing to a website
• The anchor text used in the links pointing to a website
• The presence of hidden text on a website
• The presence of keyword stuffing on a website

What are the consequences of being penalized by the Penguin Update?

Websites that are penalized by the Penguin Update can experience a significant drop in their search rankings. This can lead to a loss of traffic and revenue. In some cases, websites that are penalized by the Penguin Update may even be removed from Google’s search results altogether.

How can I avoid being penalized by the Penguin Update?

There are a number of things that you can do to avoid being penalized by the Penguin Update. These include:

• Creating high-quality content that is relevant to your target audience
• Building links from high-quality websites
• Using natural anchor text in your links
• Avoiding hidden text and keyword stuffing

What should I do if I have been penalized by the Penguin Update?

If you have been penalized by the Penguin Update, there are a number of things that you can do to recover. These include:

• Disavowing any unnatural links that are pointing to your website
• Improving the quality of the content on your website
• Building links from high-quality websites
• Submitting a reconsideration request to Google

Conclusion

The Penguin Update is a powerful algorithm that can have a significant impact on your website’s search rankings. By following the tips outlined in this article, you can avoid being penalized by the Penguin Update and improve your website’s visibility in Google’s search results.